SERVICES
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ON-SITE SEO
HTML
ON-PAGE
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OFF-SITE SEO
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ONLINE MARKETING
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PAGE HEADINGS  Often referred to as the H1 and H2; these tags support the overall theme of the page. A simple way to look at it would be to consider your page is a story, the first level topic (title of story) would be the H1 tag on the page. The H2 tags are sub-topics that support the H1 tag. |
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PAGE META TAGSThe META tags on each page of your website include the Title, Description and Keywords. This information is used by search engines to help categorize the page correctly within their index. Our team has an extensive understanding of what search engines look for and how to effectively research and implement META tags for maximum optimization. |
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OPTIMIZED URL’SAn SEO-friendly URL helps search engines better categorize the page, and also improves the click through rate in search results. Instead of long, irrelevant, hard to read URL’s; let our marketing team optimize the link title tags across your entire website! |
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QUALITY & STRUCTURE OF CONTENTThe quality and structure of on page content has a huge impact on how search engines crawl and index your site. It also plays a large role in the user experience from navigation, time spent on site and conversion rate. We know how to find the perfect balance between a large volume of high-quality and structured content, which has SEO benefits; and keeping information concise to not overwhelm visitors. |
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IMAGE OPTIMIZATIONSearch engine crawlers can only read text. So to give the crawler the ability to “read” the image, an Alt Tag must be applied. This offers the search engine a better understand of the webpage and also make them more inclined to crawl your site. Another way to optimize images is to reduce their file size which will speed up page response times and reduce your bandwidth consumption, which can translate to significant savings in your hosting bills. |
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INTERNAL LINK OPTIMIZATIONIt’s important that internal links are strategically positioned on high-value pages and contain a link title attribute so that deep pages are lifted higher up within the site structure. This makes it easier for both users and search engines to find your content. It’s also crucial that all links are live to maximize your site’s ability to funnel internal link juice to lower level pages. We’ll ensure proper placement of internal links, apply the link title attribute and eliminate all the broken links to maximize your sites PageRank flow. |
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SITEMAPA sitemap communicates to search engines about which URLs on a website are available for crawling. They also provide added information about each URL such as when it was last updated, and it’s relation to other URLs on the site. This is especially beneficial when pages on a site are not accessible through a browsable interface, or when elements not normally processed by search engines are present such as Flash. Let us help search engines crawl your site more intelligently. |
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BACKLINK BUILDINGSearch engines such as Google use links to measure the authority of a web page. If a webpage has a lot of inbound links from other sites, Google will increase the importance of that page. Similar to electoral votes, it’s not just the amount of inbound links but the quality of the site in which is linking to your webpage. Using proven SEO tactics, we’ll effectively and ethically increase the number and quality inbound links to your website. |
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WEB CONTENT SYNDICATIONThis strategy involves the syndication of either content from your website or content you generate that links back to your website. When your content is syndicated across the web, it creates opportunity for referral traffic, inbound links, brand recognition and for others to re-publish you content. Nowadays, submission sites have strict criteria for approval such as minimum word count, and article structure. With our familiarity with the submission sites and their approval processes, we can efficiently drive exposure to your business across numerous online platforms! |
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WEBSITE BLOGIntegrating a blog into your website will do wonders for your SEO and online marketing campaign. The benefits range from building, keyword relevance, QDF Rank (query deserves freshness), to news and press opportunities and much more! With high-quality, industry related content you can show search engines and clients you not only offer the product or service but are experts on the topic. Our blogging specialists will manage your blog to strengthen your website domain authority, generate traffic and increase return visits  |
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LOCAL & MOBILE OPTIMIZATIONGoogle is now demoting websites in mobile search results if they are not mobile friendly or misconfigured when it comes to being mobile friendly. The good news is that the Volusion platform offers in easy enable mobile site feature. With that said, there is still much more to optimizing your site for mobile or local search. Our marketing team understands the differences between standard SEO and Mobile SEO and will employ time-tested tactics to help your site increase visibility on Mobile search results. |
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DIRECTORY SUBMISSIONAn online directory is a site whose main purpose is to categorize and then link to other websites. It offers users a platform for users to easily locate a website by category or subcategory. There are certain high-quality directories that are tricky to get your site listed as the process involves editors reviewing submissions. It’s also important to know which directories are spammy to avoid damage to your link profile. Let us help you with choosing which directories to pursue and then with getting your submissions approved. |
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SOCIAL MEDIAThe majority of people go to social sites before making a purchase and what they find will influence their decision. A strong social media presence will encourage customer loyalty, turn consumers into customers, and increase the the bottom line. Our social media experts can help whether it be the setup, design, and integration with your site or ongoing management and advertising. We can also consult and train you and your staff if you choose to manage social media activities in-house! |
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EMAIL MARKETINGIn today’s social internet, an email marketing campaign is more powerful than ever before. This is because it moves dialogue about your business to a more private space, the inbox! It’s no doubt the most direct line of communication to your customer . In addition to an efficient conversion to sales, our email campaigns help build customer loyalty, trust, and brand awareness. |
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PAY PER CLICK (PPC)This form of advertising typically consists of bidding on keyword phrases relevant to the product, service or other call-to-action. These ads are shown on either search engine results or other websites. We understand that it can be very tricky to stay current with the progressing PPC environment while running your business. Well, we’re here to help! Our team of advertising professionals will increase click-through rate and conversion to maximize return all while remaining within your budget. Volusion does not offer this service. |
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PRESS RELEASESWe use press releases to get news in front of as many people as possible. This will generate referral traffic, build links, increase site authority and much more. Of course the quality of content is important but in addition, the the timing plays just as large of role in it’s success. You should submit when people are reading because the more your press release is viewed, the better chance it has to be picked up by other publications. Our team will create and distribute press releases that will increase traffic and visibility to your website while bringing exposure to your brand. |
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OUR PROCESS 
One of the ways AJ Web Development stands out from the crowd is the unique approach we take with each project from start to finish. FIND OUT MORE ABOUT OUR PROCESS.
