With the majority of consumers going to the internet to find a product or service, the ability for your website to generate, sustain and convert traffic is critical to the success of your business. Our online marketing and SEO services offer a unique blend of proven tactics which we tailor to your overall business objectives. We know how to properly track and analyze performance and then make real-time adjustments to ensure you get the most out of your campaign. Let our in-house marketing experts help you increase your online visibility and grow your business!
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, or “SEO” is the strategic process of improving the organic visibility of a website in search engine results. To determine how a webpage should rank, search engines evaluate over 200 on-site and off-site factors.
|Although search engines are extremely sophisticated, they still can’t see and understand a web page the same way as a human. On site optimization assists search engines when determining what a web page is all about, and how it may be useful for users.|
Also, when done right on site optimization should make your website easy for both users and search engine robots to understand. As the site owner, we are able to directly control of these elements such as content, website HTML, architecture and layout.
- H1 & H2
- Link Title Tags
- Meta Title
- Meta Descriptions
- Meta Keywords
- Content Quality & Structure
- Internal Links
|The majority of which involves building site credibility, increasing high-quality inbound links, and nurturing media influence. As the site owner, we are only able to influence these elements rather than have direct manipulation.|
A site with proper on-page optimization alone does guarantee traffic. Off site SEO refers to tactics away from your website that have a direct influence on how your site ranks in search engines.
- Link Building
- Web Content Syndication
- Local & Mobile Optimization
- Directories Submission
In addition to search engine optimization, it’s important to also deliver promotional marketing messages to consumers through online marketing. Some strategies are more effective than others depending on your product, service or industry. The secret of online marketing involves finding the right combination of strategies that convert traffic into sales. As a site owner, there are certain online marketing tactics we can control and others we can only influence.
- PPC & CPC Campaigns
- Social Media
- Facebook Ads
- Twitter Ads
- Email Marketing
- Display Advertising
- Press Releases
SEO CODE OF ETHICS
We guarantee that all of our online marketing and SEO services are practiced within a Code of Ethics. Many “Black Hat” techniques such as directory farms, hidden text, cloaking, and content scraping are no longer tolerated. This type of low quality SEO is against Google’s Webmaster Guidelines and is strictly enforced.
If caught, your site can be penalized with a drop in rank or even manually removed from the index. Here at AJ Web Development, we are dedicated to providing ethical , “White Hat” online marketing and SEO methods to ensure peace of mind as we head into your next project.
One of the ways AJ Web Development stands out from the crowd is the unique approach we take with each project from start to finish. FIND OUT MORE ABOUT OUR PROCESS.